Innovation is not just a matter of architecture or design or creativity, innovation is the moment when the human mind is able to shed methodological and linear processes that all contributors are boring cycles, innovation does not require balance or consciousness. Innovation is not only productive processes which seek to renew or introduce novelty in view only of a commercial impact.
In fact the book The Cave by Jose Saramago what you are doing is a criticism of all this technological advancement today is closely linked to innovation because it is thought that innovation it requires technology and technology in this capitalism is simply absorbing the multiplication of all those processes that only cause the extinction of the world more quickly. That's why life and how consumption has changed the way human relationship, the forms of economic, political and cultural, in the same way that innovation has not only a thing of the market are only systemic processes, definitely can not talk to innovate if they think causally.
itself should be as pure as a human process and so sensitive that it should consist of spontaneity, chaos, passion, flexibility, an open mind capable of receiving a receive all that can be transmitted through the senses, so natural that has nothing to do with social and cultural as biological but merely with matters related to touch, hearing, sight, to taste a few. The criticism of which I speak above is a contribution in that what the author asks the reader to try to get back to basics that do not get hit by anything that involves living in the world of capital, slavery the man in the market. It is an invitation for the man to stop and think a bit about the speed of life which is subjected words product competitiveness, effectiveness and efficiency that do nothing to impair the purest, natural and human essential : Your senses which will ultimately drive innovation.
1. José Saramago. The Cave. Editorial Alfaguara. Fourteenth Edition. 2001.
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